In 38 years of attracting A-list designers to his family's namesake company, Alberto Alessi turned the kitchenware specialist into what he dubs "are search laboratory in the applied arts." Now, here turns the favor. Il Bagno Alessi lends Alessi's design expertise to three European bath manufacturers—Swiss ceramist Laufen, Finnish faucet source Oras, Italian furniture and accessory producer Inda—to form "an operational model for a virtual company."